Which Of The Following Provides An Overview Of The Entire Marketing Plan So That Readers Can Quickly Identify The Key Issues And Their Roles In The Planning And Implementation Process? (2023)

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2. [PDF] Research on the Impact of Technology on Policing Strategy in the 21st ...

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3. Strategic Management for Competitive Advantage

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4. How to Write a Marketing Plan Executive Summary - Business.com

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6. Chapter 4: Strategy and Strategic Planning - Oregon State University

  • The concept and process of corporate strategic planning. The role of the product in a marketing strategy and the many aspects of the product that can be used to ...

  • The concept of strategy originates with the art of warfare. According to Webster’s Dictionary, strategy can be defined as, “the science or art of combining and employing the means of war in planning and directing large military movements and operations” or “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” Companies use strategy and the process of strategic planning to reach their economic, social, and environmental goals.

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8. Introducing the Marketing Plan - Course Sidekick

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9. Nonprofit Strategic Planning: Ultimate Guide + 7 Examples - Bloomerang

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11. Strategic Planning and Strategic IT Planning for Long-Term and Post ...

  • How does an organization go about linking technology with the strategic plan and business operations goals? Here are some key steps: Establish clear objectives ...

  • 1. Introduction and Executive Summary       1.1. Introduction      1.2. Executive Summary  2. Overview of Strategic Planning and Strategic IT Planning      2.1. Definition of Strategic Planning           2.1.1. Purpose of Strategic Planning           2.1.2. Characteristics of an Effective Planning Process           2.1.3. Keys to Success      2.2. Definition of Strategic IT Planning          2.2.1. Technology as a Strategic Asset           2.2.2. Linking Technology with the Strategic Plan      2.3. Importance of Technology Investments  3. Governance Structure and Role of the Chief Information Officer      3.1. Governance Structure     3.2. Role of the CIO           3.2.1. CIO’s Duties and Accountability          3.2.2. Realities of Aging Services           3.2.3. Options for Smaller Organizations     3.3. Best Practices from Aging Services  4. Strategic Planning Approaches and Steps      4.1. When to Conduct Strategic Planning      4.2. The Strategic Planning Team      4.3. Common Models and Approaches to Strategic Planning           4.3.1. Vision or Goal-Based Planning           4.3.2. Issues-Based Planning           4.3.3. Alignment Model           4.3.4. Scenario Planning           4.3.5. “Organic” (or Self-Organizing) Planning          4.3.6. Real-Time Planning      4.4. High-Level Strategic Planning Resources      4.5. 10-Step Vision/Goal-Based Strategic Planning           4.5.1. Step 1: Agree on a Strategic Planning Process           4.5.2. Step 2: Carry out an Environmental Scan           4.5.3. Step 3: Identify Key Issues, Questions and Choices          4.5.4. Step 4: Define/Review the Organization’s Values, Community Vision and Mission           4.5.5. Step 5: Develop a Shared Vision for the Organization           4.5.6. Step 6: Develop Statements Describing the Organization’s Goals and Future Status          4.5.7. Step 7: Agree on Key Strategies           4.5.8. Step 8: Develop an Action Plan           4.5.9. Step 9: Finalize a Written Strategic Plan           4.5.10. Step 10: Build in Procedures for Monitoring and Modifying Strategies     4.6. Strategic Planning Resources  5. Strategic and Operational IT Planning Steps      5.1. Understanding Organizational Direction, Business Objectives and Strategic Plans      5.2. Understanding the Existing IT Infrastructure           5.2.1. IT/Technology System Inventory           5.2.2. Staff IT Competencies      5.3. Understanding the Need to Update/Upgrade Technology Applications           5.3.1. Assessing the Needs of all Existing and New Business Units           5.3.2. Assessing Internal Interfacing, Connectivity, Integration and Interoperability Needs          5.3.3. Assessing the IT Needs of Strategic/External Partners           5.3.4. Assessing the Needs of Management           5.3.5. Implications for the Selection of Technology Applications           5.3.6. Implications for the Information and Communication Infrastructure      5.4. Create the Strategic IT Plan      5.5. Phasing of Planning and Implementation      5.6. Strategic IT Planning Resources 6. IT Infrastructure      6.1. Virtual Cloud Servers vs. Local Server           6.1.1. Dedicated Server           6.1.2. Cloud Computing          6.1.3. Comparison     6.2. Networks and Their Architecture           6.2.1. Basic Data Network Topologies and Their Attributes           6.2.2. Basic Network Standards and Classifications           6.2.3. Wired vs. Wireless Networks           6.2.4. Recommended Minimum Bandwidth Speeds     6.3. Technology Applications in Senior Living           6.3.1. Administrative and Business Back-Office Applications          6.3.2. Clinical and Care Services Documentation           6.3.3. Safety and Security Systems           6.3.4. Health and Wellness Applications           6.3.5. Resident Connectivity, Entertainment and Social Connectedness           6.3.6. Campus/Facility Management      6.4. Data Backup, Disaster Recovery and Off-Line Operation           6.4.1. Data Backup           6.4.2. Disaster Recovery Plan      6.5. Support of the IT Infrastructure: In-House vs. Outsourcing           6.5.1. In-House IT Support           6.5.2. Outsourcing IT Support      6.6. Interconnectivity, Interoperability and Exchange of Information      6.7. IT Infrastructure Resources  7. Overview of Operational Planning, Selection, Implementation and Support      7.1. Project Planning           7.1.1. Project Team           7.1.2. Goal Setting      7.2. Understanding the Impact on Workflow and Operations           7.2.1. Workflow and Process Redesign      7.3. Identifying Desired Functionality and Features      7.4. Comparing Products to Create a Shortlist of Vendors     7.5. Vendor Evaluation and Selection           7.5.1. Objective Scoring           7.5.2. System Demonstration      7.6. Shortlisting and Requests for Proposals           7.6.1. Creating an RFP      7.7. Infrastructure Implications     7.8. Implementation, System Integration, Data Migration and Change Management          7.8.1. Implementation Phase           7.8.2. Post-Implementation Phase           7.8.3. System Integration and Interoperability           7.8.4. Data Migration           7.8.5. Change Management           7.8.6. Success Factors for any Project      7.9. Training and Support           7.9.1. Training           7.9.2. Support  8. Acknowledgements      8.1. Writing Sub-Workgroup     8.2. Workgroup

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  • Need a business plan? Our step-by-step guide has everything you need to know about how to write a business plan to achieve your goals in 2023.


Which of the following provides an overview of the entire marketing plan so that readers? ›

The purpose of the executive summary is to provide an overview of the plan so the reader can quickly identify key issues or concerns related to his or her role in the planning process.

What term describes the overview of entire marketing plan? ›

The executive summary of a marketing plan provides a brief overview of the entire marketing plan.

Which of the following sections of the marketing plan outlines how the company will achieve its marketing objectives? ›

The marketing implementation section of the marketing plan outlines how the company will achieve its objectives. The degree of centralization falls under organizing the market unit—a major part of managing marketing implementation.

What contains a brief overview of the marketing plan it focuses only on the most important points of the plan? ›

The executive summary is a one- to two-page synopsis of a company's marketing plan. The summary gives a quick overview of the main points of the plan, a synopsis of what a company has done, what it plans to do, and how it plans to get there.

Which element of a marketing plan gives the reader a quick overview of the contents and outcomes of the plan? ›

The executive summary of your marketing plan should succinctly cover the main parts of the plan. It should contain information about the company, brand, products/services, the market itself, and the overall marketing direction of the company.

What provides an overview of the marketing plan elements of a marketing plan? ›

An executive summary provides the overview and tone of your entire marketing plan. You can use it to introduce your readers to the company's goals, performance and objectives. You can also use the summary section to highlight features that make the products or services unique.

What is an overview of a business plan called? ›

The company summary in a business plan provides an overview containing a description of your company at a high level. A company summary might include your mission statement, goals, target market, products, and services, as well as how it stands out from competitors.

Which part of the marketing plan summarizes the entire plan and should be written last? ›

Executive summaries are commonly used in business plans, marketing plans, proposals, and other longer documents in order summarize and highlight main points. Remember that readers often do not have much time, so you have to capture their attention quickly, and convince them to keep reading.

What section of a marketing plan describes the entire situation of the business at the time the plan is written and takes into account both internal and external factors? ›

The "Opportunity and Issue Analysis" section of your marketing plan analyzes the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.

What is the most important section of a marketing plan? ›

The Most Important Piece of a Marketing Plan Is Your Targeted Customer Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.

What are the main components of a marketing plan? ›

Five Essential Elements Of A Marketing Plan For A Small Business
  • Marketing Goals and Objectives. ...
  • Define Your Target Audience. ...
  • Research Marketing Tactics. ...
  • Plan Your Marketing Tactics. ...
  • Develop Your Timeline and Budget.
Jan 12, 2021

What is the main section of the marketing plan? ›

The marketing portion of a business plan addresses four main topics: product, price, promotion, and place. A business plan is a blueprint for taking an idea for a product or service and turning it into a commercially viable reality.

What provides a brief overview of a marketing plan in one or two pages? ›

A marketing plan executive summary, or executive brief, is a one- or two-page document that describes a company's marketing strategy. It summarizes a sophisticated series of actions to emphasize its most significant aspects to increase brand recognition and develop its competitive edge.

What is the most important part of the marketing plan in terms of the company's success? ›

The key objectives of marketing plans are to identify a company's target audience, share departmental goals and establish a reasonable budget. Effective marketing plans can help you implement strategies that reach a wide target audience while also aligning with your employer's sales goals.

Which of the part of the marketing plan is a summary of the key points and should be completed after the rest of the marketing plan has been written? ›

An Executive Summary – This is a brief overview that sits at the top of your marketing plan that summarizes your marketing goals and key marketing efforts. It may also include a quick outline of what will follow in the rest of the document.

Which section of a marketing plan presents a streamlined and succinct overview of the company's goal and the proposed course of action? ›

The introduction or executive summary is a brief overview of the marketing plan. It allows readers to understand the entire plan quickly before diving into the details. The executive summary is very important because potential investors and company employees may not read the entire plan.

What are the 4 components of a marketing plan? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.

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